The United Nations Environment Programme (UNEP) is spearheading an initiative towards a zero waste world. As part of this ambitious outlook, UNEP has partnered with Kenyan spoken word poet Beatrice Kariuki to shed light on high-impact sectors where consumers can make a real difference.
“Plastic fibres are polluting the oceans, the wastewater, toxic dyes, and the exploitation of underpaid workers. Fast fashion is big business, and while the environmental costs are rising, experts say there is another way: a circular economy for textiles.”
The fast fashion business model of quick turnover, high volume, cheap prices is under pressure from consumers who are demanding change. They want resilient garments from a sustainable industry, a goal supported by the UN Alliance for Sustainable Fashion.
A prominent example of how the garment industry can embrace the principles of a circular economy is the US outdoor clothing brand Patagonia, winner of a UN Champion of the Earth award in 2019.